Beyond Advertising: Stan Berteloot on Marketing with Content


Content marketing is essential for any business whether it be a global pharmaceutical company or a local bakery shop, says Stan Berteloot, an ambassador with the Princeton chapter of Startup Grind, a global community for entrepreneurs. Today buyers have done 70 percent of their research on their own before speaking to a salesperson, he says, […]

How to Use Your Website as a Sales Tool? (And Make your Medical Device an Instant Hit)


There are a variety of factors that contribute to the success of your product debut. Where a great device and a solid marketing strategy might be important, there is a lot more to it. Marketing communications, product documentation, and training, just to name a few. However, during this challenging phase which also includes dealing with […]

Everything You Need to Know About the New 510K Regulations (In 2 Minutes)


Introduction As you get close to the launch of your medical device, you need to consider many rules and regulations. A significant one is 510k readiness. You may have filed for your 510K and are confident about its approval. But hold on to your horses before taking them for an award show. This blog is […]